Wondering how your video lengths are affecting your views? Wonder no longer.

Once you are verified with YouTube, you are no longer limited to uploading videos that are nether fifteen minutes. You finally have freedom! But with all this freedom comes smashing uncertainty.

Most statistics you read will tell y'all that the about popular YouTube videos are about 3 minutes long. And so you lot should create three minute long videos, right?

Incorrect.

The reason the average length of the top l YouTube videos is 3 minutes is that xc% of them are music videos. This is great news if you lot are uploading a music video, now you know exactly what to practise and you lot can end reading here.

Not uploading music videos? Read on…

Youtuber With Camera

The Optimal YouTube Video Length

The sorry truth is, in that location is no optimal video length anyone tin prescribe to you.

Every single aqueduct is different and here are just a few reasons why:

  • Your video topics are dissimilar: some topics can be covered in a short time, others can't.
  • Video styles are different: brusk and snappy or relaxing and whimsical – they aren't going to exist the same.
  • Your video bailiwick is different: 1 video might be a rambling Q&A to open up to your audience, another might exist a lookbook, they don't accept the same optimal video length.
  • Your audience is different: some people love to unwind with a 30-minute video, others don't take time, your audience'southward preferences affair.
  • Watch devices are different: if your audience mainly uses their cellphone to picket videos, they may not desire to lookout man as longer videos as those who sentinel on their desktop.
  • You are different: some creators love to motion picture long videos, others find them dull, you demand to create content you want to sentinel.
Camera Filming A YouTube Video

If you are notwithstanding thinking "that'south all well and good – but I want a real answer" then fair plenty; the championship does say 'Optimal YouTube Video Length'.

Hither are a few stats and tips about optical video lengths to soothe your qualms:

  • On average a first page YouTube video is about xv minutes long
  • Over 40% of beauty videos are five-10 minutes long
  • TED Talks claim the ideal length is ten-18 minutes to avoid losing people'south attending
  • The average video length of the top 10 YouTube videos is almost 3 minutes

Then clearly no one can merits to know what the ideal video length is because it depends.

The cardinal is to find the length that works for your audience. You demand to utilize your analytics to make up one's mind what your audience prefers.

While yous are still figuring this out, just endeavor to brand sure you lot are getting your bulletin across in the time y'all are using. Put the well-nigh important calls to activity and data at the outset of your videos, and pay shut attention to your analytics and so you can see where the drop-off points are and what is causing them.

Finally, rather than asking "what is the optimal video length" ask "how long does my video need to exist" and measure from in that location.

Of course, this ways a lot of piece of work, a lot of testing, and a lot of analysis. If this doesn't sound fun, I get it. But the fact is in that location are elements in every task that aren't super fun political party times – this but happens to be one of them.

How long are your videos? What length do you lot like to sentinel? Let u.s.a. know in the comments section below.

Author Amy Baker

Digital Marketer And Creator Of Content Career.